Mahindra's Born-Electric SUVs: A Record-Breaking Debut with 30,179 Bookings in a Single Day

In an electrifying debut, Mahindra’s newly-launched Born-Electric SUVs—the XEV 9e and BE 6—have taken the automotive world by storm. With a mind-boggling 30,179 bookings within the first 24 hours of their release, Mahindra has once again demonstrated its prowess in capturing the attention of electric vehicle (EV) enthusiasts across the country. The launch of these groundbreaking models is a pivotal moment in India's transition to electric mobility, and the response from consumers has been nothing short of extraordinary.

A Phenomenal Booking Surge

The overwhelming response to the XEV 9e and BE 6 has led to a staggering booking value of ₹8,472 crore, based on the ex-showroom prices of the two vehicles. This surge in interest underscores the growing appetite for clean, sustainable, and performance-driven electric SUVs in India. The market has eagerly embraced Mahindra’s bold foray into the electric vehicle segment, as these two models promise to combine innovation, style, and cutting-edge technology.

XEV 9e and BE 6: The Breakdown

Among the two new electric SUVs, the larger XEV 9e emerged as the clear favorite, securing 56% of the total bookings. A total of 16,900 units of the XEV 9e were booked on the first day, reflecting its appeal to a larger segment of the market. The XEV 9e stands out with its premium features, impressive range, and sophisticated design, offering customers a perfect blend of utility and luxury.

Meanwhile, the BE 6 accounted for the remaining 44% of bookings, with 13,279 units reserved. Although the BE 6 attracted fewer bookings compared to its larger counterpart, it still garnered substantial attention, positioning itself as a strong contender in the electric SUV market.

The Pack 3 Variant: A Preferred Choice

One of the most interesting trends observed in the booking patterns is the overwhelming preference for the top-end Pack 3 variant. An astounding 73% of buyers opted for this high-performance model, which comes equipped with a robust 79 kWh battery pack. This variant promises a superior driving range and enhanced power, making it the go-to choice for consumers looking for a premium electric driving experience.

A Historic Moment for Mahindra

The launch of the XEV 9e and BE 6 mirrors Mahindra's past successes with iconic models such as the Scorpio-N and Thar Roxx. Just like these popular models, the Born-Electric SUVs have attracted a rush of bookings from eager customers, all vying for the opportunity to own a piece of Mahindra’s electrifying future.

Bookings for the XEV 9e and BE 6 officially opened on February 14 at 9 AM, and the swift and enthusiastic response from consumers is a testament to the increasing demand for electric vehicles in India. This momentous occasion marks a new chapter for Mahindra, solidifying its position as a leader in the electric mobility space.

Looking Ahead

The record-breaking debut of the XEV 9e and BE 6 signals a bright future for Mahindra and the Indian electric vehicle industry. As the country moves towards greener transportation solutions, Mahindra’s aggressive push into the EV market promises to offer consumers more choices, better performance, and a cleaner environment.

With the future of mobility shifting towards sustainability, the success of these electric SUVs is a significant step forward in Mahindra’s mission to reshape the way India drives. As the demand continues to rise, Mahindra is poised to lead the charge, setting the standard for innovation and excellence in electric vehicles.

Stay tuned for more updates on Mahindra's Born-Electric SUV lineup and how it continues to redefine the electric vehicle landscape in India.