The smartphone industry has undergone a major shift in 2023, with Apple taking the number one global spot for the first time ever, according to new data from IDC and Canalys released Monday and Tuesday. After over a decade of Samsung dominance, Apple managed to edge out its rival and become the top smartphone vendor globally in terms of shipments – and it was actually pretty close.

According to IDC, Apple shipped an estimated 234.6 million smartphones in 2023, just ahead of Samsung’s 226.6 million. This marks a reversal from previous years, when Samsung comfortably led the market. IDC attributes Apple’s rise to a combination of factors, including strong demand for the latest iPhones and increased regulatory challenges for Samsung in China. According to Nabila Popal, research director at IDC, “While we saw some strong growth from low-end Android players like Transsion and Xiaomi in the second half of 2023, the biggest winner is clearly Apple.”